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Restaurant Animal Welfare Marketing Is Ineffective

Despite growing pressure on American restaurants from animal activists, linking animal welfare to marketing programs has thus far been ineffective for restaurants. A new study by the University of Missouri suggests that while the restaurant industry is often criticized for not doing more to push animal welfare reforms, but even when they do their marketing efforts miss the mark. “Restaurants have faced a lot of criticism for how they source their food, and it is... Read More

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Why Prime Still Pays

The proportion of fed cattle carcasses grading USDA Prime was up by one-third in 2018, bringing the annual share of Prime to 7.95%, over 2017 s average of 6%. That surge narrowed the spreads between the year s Prime cutout value, USDA s “branded” beef category and commodity Choice. Those differences stayed wide through July, with a Prime-Choice spread averaging $14.50/cwt., but from August forward, supply overcame demand at times with the gap narrowing to... Read More

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Select Beef Will Be Phased Out

Select grade beef will soon become a small niche product. That s the conclusion of a new White Paper “Phasing Out Select Grade Beef,” published by the Red Angus Association of America with sponsorship from Anipro/Xtraformance Feeds. The authors noted that as recently as 2006-2007, Select grade beef accounted for 40% of carcasses, but was reduced to 17% to 18% by 2018. Extending the current downward trend into the future, the authors suggest Select beef... Read More

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November 2018 Cattle on Feed Inventories Up 3% Over 2017

Placements of calves on feed for the slaughter market in the U.S. for feedlots with capacity of 1,000 head or more totaled 11.7 million head, as of Nov. 1, 2018. The inventory was 3% above the Nov. 1, 2017 report. Placements in feedlots during October totaled 2.25 million head, 6% below 2017. Net placements were 2.18 million head. During October, placements of cattle and calves weighing less than 600 lb. were 640,000 head, 600-699 lb.... Read More

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2019 Cattle Prices: Flat, Analysts Say, But Supported By Demand

Cattle markets that have outperformed expectations have bewildered cowboys and economists alike the past two years. Even as beef supplies have grown to near-record levels, resilient consumer demand has helped support cattle prices at levels few imagined 24 months ago. “So far, so good,” says Oklahoma State University Extension Livestock Economist Derrell Peel. “The cattle markets have performed remarkably well, all things considered, and beef demand has held really well.” Maintaining that robust consumer demand... Read More

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Steer Slaughter Below 2017 Levels

Steer slaughter continues to run below year ago levels so far this year. This despite the fact that the quarterly feedlot inventories have shown more steers on feed in 2018 compared to last year. For the year to date, steer slaughter is about one percent below last year but in the last four weeks has averaged very close to year ago levels. Steer slaughter has averaged 51.6 percent of total cattle slaughter so far this... Read More

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Changes in Carcass Grade Over Time

The beef industry, similar to other industries, is constantly attempting to be more efficient and create more value in the product produced. Most cow-calf producers concern themselves with reproductive efficiencies and pounds of weaned calf per acre of land. These two things are important because a cow-calf producer cannot afford to have very many cows fail to wean a calf, and these producers are in the business of selling pounds with a limited quantity of... Read More

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Niman Ranch Vows To Double Sustainable Network In 10 Years

Niman Ranch says it will add 750 independent family farmers and ranchers to its network over the next 10 years as it expands its commitment to sustainable agriculture and humane livestock practices. In a press release, the Des Moines-based Niman Ranch said it took more than 20 years to reach its current roster of 720 farms and ranches that produce pork, beef, lamb and prepared products under the Niman Ranch brand. The company committed to... Read More

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